Shocking stats about online search and what it means to small and medium business
Did you know that 80% of people now search for products or services using online search engines instead of yellow pages or other printed directories?
They do!That means out of every 10 people you know, only two use the yellow pages for anything other than a door stop - and according to the trend, that number will diminish to 1 out of 10 in the next 3-5 years. But here's where the stats get even more shocking for business owners:A MASSIVE 98% of search engine users NEVER go beyond the first page of search results. If they don't find what they are looking for on the first page they search a new word or phrase. So if you are not on the first page of the search engines for your key words or phrases (the words people type when looking for a business like yours) you are missing 98% of the searches for your business category. Of the 2 out of 100 people who do go past the first page of search results, it's estimated only 1% goes beyond page 2. In other words, only 1 person out of every 5000 will check page 3 of search results!Problem is, the number of searches for most small to medium business niche markets don't go beyond 2,000 to 3,000 searches per month. Many don't exceed 1,000. Still others are under 500. Which means you may only have 500 opportunities each month to capture the attention of potential customers on the Internet.So what does this mean to you if you are in business?It should be obvious. If you want to use the internet as a lead generation source for your offline business (or online business) you MUST be on the first page of search results. Problem is, with everything you have to do, there's just know way you can get on the first page by yourself.For starters, you must know HOW to get there. Then you need to take the 12 or so steps to actually get there. Then you need to maintain your ranking. My company has a track record of getting people on the first page and keeping them there.If you want my company to put you on the first page you can contact me to find out what service options we offer.